Barrio de las Artes


This project was selected for the exhibition of the International Biennial of Design_ Student Edition in Madrid, Spain. Nov/2015

Barrio de las Artes (Arts district, in english) is my thesis project. It’s about a diminished neighbourhood in Montevideo that uses creative design help to improve peoples’ daily life and promote local artists in order to develop their careers and contribute to enhance Uruguayans arts culture and tourism.

The project involves a wide range of fields in design, such as:

  • Concept design
  • Strategy development
  • Branding
  • Below the line actions
  • Advertising
  • Collateral design
  • Audiovisual design
  • Web design
  • Apps design
  • Editorial for print and web design
  • Outdoor signage design
  • Events design
  • Merchandising
  • Creative artwork design

Barrio de las Artes 01


Barrio de las Arts 02