Branding and packaging design.

The objective of this academic project was to create a “white brand” for a supermarket chain and design a set of packages for the brands’ products.

Buono, means Good in italian. The naming was part of the strategy made for inserting a new brand on the market, and making a good impression on the public. It has several kind of products, so the challenge was to create a visual identity system that can handle with all categories.

See the results below!