Caia Althabe is a lingerie brand by the Argentinian textile designer Clara Althabe. With a strong female character, her lace bras –or barrettes– belong to the “free tits” trend. They are an excellent choice either for a sexy night or for everyday use, and are comfortable, beautiful and simple, highlighting women’s naturalness. The visual identity tries to represent the personality of the brand, using a gestural typography and a colour palette taken directly from the ones used in the bras.